# \[REPORT\] LNB (Kitchen Guild) November
**URL:** https://forum.aurora.dev/t/report-lnb-kitchen-guild-november/1859
**Category:** Aurora Community reports
**Tags:** community, report, media-marketing
**Created:** [December 20, 2022, 5:10pm UTC](https://forum.aurora.dev/t/report-lnb-kitchen-guild-november/1859 "2022-12-20T17:10:51Z")
**Posts on this page:** 3
**Page:** 1
### Author:  [@Lolson](https://forum.aurora.dev/u/Lolson)
#### Post date: [December 20, 2022, 5:10pm UTC](https://forum.aurora.dev/t/report-lnb-kitchen-guild-november/1859/1 "2022-12-20T17:10:51Z")
Welcome to the LNB 🙂
**Website:** [lnb.marketing](https://lnb.marketing/)
**Portfolio:** [https://lnb.marketing/wp-content/uploads/2022/08/Portfolio-LNB.pdf](https://lnb.marketing/wp-content/uploads/2022/08/Portfolio-LNB.pdf)
**Owners:** Lolson, Baxoff.
**Country of residence:** KZ, Turkey.
**Contact:** [Lolson](https://forum.aurora.dev/u/lolson/summary), [Baxoff](https://forum.aurora.dev/u/baxoff/summary)
Unfortunately, this month was not the most successful in the history of LNB (Kitchen Guild). We faced a lot of difficulties that took our team by surprise. We would like to apologize in advance to the Aurora community if our work does not suit the majority of ecosystem members.
**Difficulties that we had during work:**
1. We received more than 20 thousand dollars in Aurora, we could not sell them at a good price, since there was no liquidity on all known DEX. The sale of this amount would provoke a drop in price by more than 8-9%, and also increased the spread (which reached more than 2 thousand dollars).
1. Due to the instability of the Aurora price, we decided to concentrate on working with only two bloggers.
2. Unfortunately, we are faced with the problem of integrating the user into the Aurora ecosystem, since the number of dApps is currently quite low.
Nevertheless, we managed to achieve some results.
## Completed work.
YT Channel (167k subs):
> **[CRYPTUS](https://www.youtube.com/@CRYPTUSMEDIA)**
>
> CRYPTUS — это образовательное крипто-медиа. Мы рассказываем простым и экологичным языком о криптовалютах, инвестициях и блокчейн-технологиях.
>
> На нашем канале вы найдете:
> — разборы и аналитика по монетам
> — подкасты с людьми из криптоиндустрии и...
Telegram (72k subs):
> **[CRYPTUS MEDIA](https://t.me/CRYPTUS_MEDIA)**
>
> Больше о мире криптовалют на нашем YouTube: https://bit.ly/3GwPn65 По коммерческим вопросам — https://t.me/cryptus\_pr Все наши медиа: link3.to/cryptusmedia
## **Cryptus**
YT Channel (167k subs):
[https://www.youtube.com/@CRYPTUSMEDIA](https://www.youtube.com/@CRYPTUSMEDIA)
Telegram (72k subs):
[https://t.me/CRYPTUS\_MEDIA](https://t.me/CRYPTUS_MEDIA)
In line with our built content plan, we focused on seamlessly integrating the user into the Aurora ecosystem. It was decided to tell the audience about the basic interactions of Near Protocol - Aurora, Rainbow brigde, Aurora + and the grant system for new builders.
Based on a our plan, we got a good interaction among the audience, people like Aurora and they want to use it, but due to the market situation and the shortage of interesting working applications, it turned out to be problematic to keep the audience or direct it to a specific dApp.
In the course of the work carried out with EE Aurora Community, we have achieved an increase of about 100% of the audience in the Telegram channel Eastern Europe. We were able to focus the audience on getting acquainted with the ecosystem by passing the giveaway, according to Vladislav, the audience came quite active and with experience in the cryptocurrency world.
We also talked about the Aurora grants program and received at least 62 clicks to fill out the form as they came up. What is the real number of projects applied to Aurora Grants to start their project, it is very difficult to track.
### Content:
**Video research Aurora for new users**
This video was created at newbies to the Aurora ecosystem. With the help of this content, we were able to attract the attention of 16 thousand people. The opinion of users in the comments was divided, some participants noted that Aurora is a very promising project, but some subscribers expressed opinions about the ecosystem. These objections were perfectly worked out in EE groups through a direct dialogue with users.
[ ](https://www.youtube.com/watch?v=X3_PfdZJhug&t=1s)
17k views, 922 likes, 132 comments.
**Telegram post 1**
The post was created to announce the released video about Aurora.
> **[CRYPTUS MEDIA](https://t.me/CRYPTUS_MEDIA/4521)**
>
> \#CRYPTUS
> AURORA + NEAR - стоит ли покупать? Полный обзор проекта ПОСЛЕ хайпа
>
> Стоит ли покупать криптовалюту Near Protocol и Aurora? Мы расскажем, что изменилось в проектах после хайпа и как они чувствуют себя на медвежьем рынке.
>
> 🔥 В видео...
10k views, 15 comments
**Telegram post 2**
Giveaway with the Cryptus x EE Aurora collaboration, where 1000 $Aurora was distributed off among users who fulfilled the conditions: subscription to the Announcement Channel + chat and adding the Aurora network to the metamask.
Aurora giveaway:
> **[CRYPTUS MEDIA](https://t.me/CRYPTUS_MEDIA/4541)**
>
> 🎁 Airdrop CRYPTUS x AURORA = 1,000 AURORA
>
> Скучный рынок не дает спокойно сидеть на месте. Поэтому мы вместе с ребятами из Aurora решили провести розыгрыш.
>
> Всего будет 10 победителей, которые получат по 100 AURORA.
>
> Для участия выполни три простых...
12,3k views, 44 comments.
**Telegram post 3**
Information post with a detailed description of the functionality of Aurora +
> **[CRYPTUS MEDIA](https://t.me/CRYPTUS_MEDIA/4477)**
>
> Как Aurora создала мост между web2 и web3. Программа Aurora+
>
> Такие корпорации как Google и Facebook создали тот Интернет, который мы знаем. Это привело к широкому внедрению web2. Но криптаны хотят увидеть переход к более инновационной модели —...
10,1k views, 23 comments.
**Telegram post 4**
An informative post for people who could apply their professional skills to the development of the Aurora ecosystem.
> **[CRYPTUS MEDIA](https://t.me/CRYPTUS_MEDIA/4428)**
>
> 💚 Программа грантов от Buidlers Tribe и Aurora
>
> Строители на Aurora могут получить до $50 000 на развитие проекта и дополнительную поддержку от команды.
>
> Aurora создали решение, которое помогает выполнять контракты Ethereum на блокчейне первого...
12,5k views, 5 comments.
New users who were converted to the EE group asked a lot of questions, which Alex answered in his message.
> **[Alex Shevchenko in Aurora Eastern Europe: неофициальное русскоязычное сообщество](https://t.me/aurora_ee/21105)**
>
> Ох, ребята. Почитал этот славный чатик 500 сообщений назад по поводу токена и всего остального. Настроение было боевое, а теперь как-то вот даже руки опускаются что-то делать.
> Такое ощущение, что мир \*должен\* людям иксы. Ну как минимум потому что они...
### Additional statistics:
In total, 636 clicks were received on relevant sources such as Aurora+ and the Aurora grant program.
Statistics from the Aurora personal account +
A total of 469 users were received, of which only 66 people registered.
## Lady of Crypto
YT Channel (25k subs):
> **[Lab of Crypto](https://www.youtube.com/@LadyOfCrypto)**
>
> Share your videos with friends, family, and the world
Twitter (352k subs):
[https://twitter.com/LadyofCrypto1](https://twitter.com/LadyofCrypto1)
An agreement was reached with Lady Of Crypto to hold an AMA with CEO Aurora (Alex Shevchenko).
From our side, questions were prepared, which Alex answered, and a content plan was agreed to attract the audience.
**Content 1**
Announcement of the upcoming AMA.
Likes: 220
Retweets: 57
[https://twitter.com/LadyofCrypto1/status/1592008036079796225](https://twitter.com/LadyofCrypto1/status/1592008036079796225)
**Content 2**
АМА with Alex Shevchenko.
Likes: 1325
Retweets: 134
[https://twitter.com/LadyofCrypto1/status/1592216733171208192](https://twitter.com/LadyofCrypto1/status/1592216733171208192)
**Content 3**
Video mention
In this video, the Aurora Ecosystem was mentioned as a promising project.
https://www.youtube.com/embed/9GvkOTywQt0?feature=oembed&wmode=opaque&start=1
17k views, 1k likes.
# Total amount of content:
**YouTube total** :
Views - 34 000
Comments - 314
Likes - ~ 2000
**Twitter total** :
Likes - 1545
Retweets - 191
~15400 tuned in
**Telegram total** :
Views ~ 45 000
**Number of new Aurora users:** ~1900
### Additional activity:
1. We conducted a large-scale independent study of regional guilds, which revealed some violations on the part of individual community owners. We have identified: non-unique content, bots, inflated cost of work, and so on. The documentation was sent to the management.
2. We have announced DAA ([link](https://forum.aurora.dev/t/creation-degen-army-aurora-daa/1591)).
Based on our research, we came to the conclusion that Aurora Ecosystem needs the help of professional shillers and content creators. Based on our experience, we can offer one of the best solutions on the market.
# Influencers for Aurora
> [@\[Approved\] Bloggers, YouTubers for Aurora Community](https://forum.aurora.dev/t/approved-bloggers-youtubers-for-aurora-community/1409):
>
> Welcome to the LNB slightly_smiling_face Website: [lnb.marketing](https://lnb.marketing/) Portfolio: [https://lnb.marketing/wp-content/uploads/2022/08/Portfolio-LNB.pdf](https://lnb.marketing/wp-content/uploads/2022/08/Portfolio-LNB.pdf) Owners: Lolson, Baxoff. Place of residence: KZ (Astana), Turkey (Side). Contact: [Lolson](https://forum.aurora.dev/u/lolson/summary), [Baxoff](https://forum.aurora.dev/u/baxoff/summary) To expand the influence of the Aurora Community, we have prepared a list of influencers from Twitter with good audience engagement who are ready to cooperate. The tasks of these influencers will include information support: education posts, posts, retwe…
It was decided to suspend this direction, since in a bear market we will not be able to provide a sufficient level of conversion (in our opinion). All unused funds were sent to super\_mario.near (10780 Aurora)
# Conclusion
In fact, at the moment the Aurora ecosystem is at an early stage. We are faced with the difficulties of converting a lead into a potential user of the Aurora Ecosystem. We have taken these mistakes and in early January, we will release an updated vision of the marketing strategy for Aurora. We apologize to those who had high hopes for us, but we are here to grow with the ecosystem, so we saw the problems and will solve them with a complex and very non-trivial approach.
Thank you for the opportunity. We will do everything possible to have the maximum impact on the Aurora ecosystem in 2023, just as we did in Near. We value our reputation very much and we consider such incidents very carefully.
The other day we had a call with @Alex, which allowed us to generate a new ideas that will be aimed at boosting the ecosystem in the future. We are very excited to be part of the Aurora community.
Special thanks @ell @Vladislav_vl25 @johanga
## Unused funds
All unused funds (6 319 Aurora) can be used for further work, or transferred to the Aurora wallet.
---
### Author:  [@Vladislav\_vl25](https://forum.aurora.dev/u/Vladislav_vl25)
#### Post date: [December 20, 2022, 10:09pm UTC](https://forum.aurora.dev/t/report-lnb-kitchen-guild-november/1859/2 "2022-12-20T22:09:47Z")
Great report, it was a pleasure to work with the guys at Kitchen.
Unfortunately, in such a market it is very difficult to attract people, we tried to make contest as simple and convenient for participants.
---
### Author:  [@israel\_igboze](https://forum.aurora.dev/u/israel_igboze)
#### Post date: [December 20, 2022, 11:28pm UTC](https://forum.aurora.dev/t/report-lnb-kitchen-guild-november/1859/3 "2022-12-20T23:28:57Z")
Great report and work done.
An advice that could be helpful to all other communities too is to swap tokens to stable coins and only swap them back to $Aurora when its time to send to community members. Maybe this helps us all.