
frado
Frado has been dedicated to the arts since he was a child. Born, in 1979, in Rio de Janeiro – Brazil, in a collaborative environment, as his parents, in addition to being married, worked together at Ag Comunicação Visual, where they developed Public Relations, Graphic/Visual Arts and Special Projects. At the age of 5, he started playing the guitar and never stopped, always curious about how the world works, he became a multifaceted artist and self-taught in various topics, where he found the academic school super uninteresting. It’s natural research, as it is used in the objectification of ideas into something concrete in Music, in various forms of Arts, Architecture, Electronics, Sound Art, Art installations, Video Art, inventions, Virtual Reality (VR), philosophies and branding.
His ART devotion, resulting in 2022, won 2 Golden Lions in Cannes in collaboration with Tátil Designer in Carnaval do Rio Brand, the same partner developing in Rio 2016, The Paralympic multisensorial sculpture.
Techne is a worldwide and ancient word: tékʰnɛː. , Техне, tékne, técne’ o téchne, (in ancient Greek: τέχνη). Objectifying in various media, different materials and analog and digital platforms has always been its quality. Restlessly, he continues to objectify his path and the world around him, in real and Virtual (VR).