[Approved] Aurora India - Feb, March and April 2023

Guild: Aurora India

Funding Requested: 10500$ for Feb,Mar, and April+ 500$ for TPH collaboration = 11000$

After getting feedback from the core team, We re-strategized our plan and activities recently, and as can see the number of our socials is popping up.

Here are the numbers of our socials

Telegram -1800 Members

Twitter -4250 Followers

Medium - 44 Followers

1. Twitter

The last 2 months have been good in terms of engagement and impressions. Getting positive responses from the community. Adding to this, we will continue to do Projects featuring a Thread about the Projects on Aurora. Covering in-depth 1 or 2 projects in a week.

The numbers on Twitter started to rise and will continue to strive for better reach and engagement with quality and interactive content.

2. Telegram

Our telegram community is growing slowly and engaging. We have been helping users with doubts regarding Aurora and its ecosystem. Telegram is the starting point for every new user who has been attracted by online events. We will continue to educate users and help in Onboarding them.

3. Content Writing/Creation

We have been transitioning from content translating to content writing where we gonna focus on educating users about web3, and Blockchain.

Content writing is the guaranteed way in which businesses can increase their brand equity and reputation. They can attain their desired goals and objectives by providing existing and potential customers with engaging, focused, and relevant content.

We also are focussing on creating a blog with a complete breakdown of different projects on Aurora.

4… Online events

Online events are much needed to activate community traction and engagement. Aurora India has been actively doing community events keeping the Community engaged via various activities and events and will continue to do a lot more planned and structured events.

5… Iris and meetups

Irl’s and meetups are the best way to connect with the outer community and help to understand what’s happening with the web3 community. It helps in building trusted partnerships and collaboration and onboard projects onto the aurora ecosystem.

6… Community Outreach

An active & diligently executed outreach plan is critical for Aurora India to reach out to the wider India Web 3 community. Given the fact that the guild is still in its infancy & actively trying to grow, we need to put ourselves out there partnering with other groups and DAOs. The intent is to establish a connection with projects interested in expanding to Aurora and/or looking for grants, marketing support, etc.

As part of this, we are planning to have about 3 events such as AMAs, knowledge sessions & open mic. A more proactive approach is needed for the guild as the user base & hence reach is small. Once a healthy community forms and we have reached critical mass, our outreach program can taper down as projects upfront come to us.

Coming months we will plan to have a lot more Online events and collaboration. Aurora India will run a lot more marketing campaigns to increase the number of users on Aurora. Few of them are

Crew3: A solid web3 engagement and onboarding platform where users are provided with tasks. Each task completed will give points that help the users increase their score on the leaderboard. The top 3 will be rewarded and each day new sets of tasks will be posted.

Denet: Community engagement web3 platform to run aurora+ campaign.

Channel Target Strategy Funds Requesting
Twitter Followers 6k by Feb/8k by March/10k by April Content Strategy:
- Individual posts about updates, news, etc
- Threads about projects - 2/Week

Engagement Strategy:
- Engaging with other projects in the ecosystem
- 3 Community events across the month

Outreach Plan:
- 3 AMAs/month
Telegram 2100/2300/2700 Engagement Strategy:
- 2 Community events across the month
- 1 AMAs/Month
- Sharing news
- Collecting community thoughts/opinions
$250 for a single Mod
Discord 500+ end of April Engagement Strategy:
- 2 Community events across the month
- 1 AMAs/Month
- Sharing news
- Collecting community thoughts/opinions
$250 for a single Mod
Medium Articles 8 - 4 Weekly updates
- 4 educational pieces
$400 for 8 pieces
Community Outreach 3-4 (Influencers, KOLs, Community, projects, Exchanges) - Preparing templates for community outreach
- Identifying Quality projects/ KOL’s for collaboration
- Identifying Synergies and Partnerships with outer web3 community
$500 for outreaching and management
Designers 30-40 Posters in a month - Bringing out creativity via posters
- Readable and Quality pieces
Community Events 8 2 - With Twitter
2 - With Tg
3-4 - AMA
$200 for giveaways
AMA Host 3-4 - Preparing engaging questions
- Cross-communicating to understand the project and milestones
- Hosting successful AMA and track KPI of it
Team Management - Manage the team KPIs and output
- Organize events and Planning
- Follow up on the team inputs/outputs
- Setting up clear objectives
- Efficiently driving client desire productivity results, meeting KPIs.
TPH Partnership $500
Crew3/Quest3/Hey mint campaign/Denet for running aurora+ camapaign 1000+ aurora+ account signups $300
Total 3500*3=$10500+$500(TPH campaign)

Target wallet sachinmurali03.near
approved $11 000


Your proposal is approved


Thank you @Alex_J @ell @johanga :revolving_hearts:

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Please wait for an agreement by email. :grinning:

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