[PROPOSAL] Aurora Korea July 2023
Guild Name: Aurora Korea
AURORA Korea Members:
- NEAR Korea DAO Twitter (1.9k followers):
- NEAR Korea DAO Telegram chatting channel (0.8k followers)
- NEAR Protocol Korea DAO Telegram announce channel (0.7k followers)
- NEAR Korea Medium (38 followers)
- NEAR Korea Youtube (11 followers)
- NEAR Korea Instagram
- NEAR Social (61 followers)
- NEAR Linktr
- CoinEasy announcement channel (4.9k followers)
- CoinEasy Naver blog (2.0k followers)
- CoinEasy Twitter (7.1k followers)
- CoinEasy Youtube (1.3k followers)
- CoinEasy Instagram (1.9k followers)
- CoinEasy Medium (0.36k followers)
Past Initiatives: Notion – The all-in-one workspace for your notes, tasks, wikis, and databases.
Marketing Type: Social Medias, Advertising, Blogs, Events
Funding Scheme: Montly July 2023
Initiative Summary:
The Aurora Korea aims to drive the adoption of AURORA Protocol in the Korean market and fuel the growth of the AURORA ecosystem. As the CoinEasy platform, we have successfully onboarded NEAR Korea DAO since April 2022 and have built a strong reputation in South Korea. Our primary focus is to create a vibrant community of developers, investors, and enthusiasts by implementing various marketing initiatives, including:
- Social Media presence in local platforms (e.g., Naver blog, Naver Premium Contents, Youtube, Instagram, Telegram, Twitter, and more)
- Content creation (blogs, tutorials, infographics, and articles) in the Korean language
- Hosting online and offline events (AMAs, meetups, workshops) tailored to the Korean audience
- Collaborating with local influencers and experts for podcasts and AMAs
- Business Partnerships: Reach out to local businesses and organizations to explore potential partnerships. These partnerships could involve the businesses developing applications on the Aurora.
Expected Impact and Value:
- Increased awareness of AURORA Protocol in the Korean market
- Attraction of new developers, investors, and community members
- Development of local AURORA-based projects and collaborations
- Strengthening AURORA’s position in the Korean crypto ecosystem
Metrics for Measuring Success:
- Growth in Aurora Korea community (measured by the number of social media followers, forum members, event attendees)
- Local media coverage and mentions of AURORA Protocol
- Increase in AURORA-based projects originating from Korea
Estimated Timeline and Milestones:
- Establishing social media channels and content strategy
- Launching advertising campaigns and securing local KOL partnerships
- Organizing the first online and offline events (meetups, workshops)
- Ongoing community growth, content creation, and event organization
- Easy Tutorial how to make wallets, how to use dapps for users and more
Funding Details:
Content | Channel | Details | Category | Expected deliverable | USDC per month |
---|---|---|---|---|---|
Dynamic Community Management | Telegram | Our mission is to foster an engaged, thriving Aurora community around the clock. We’ll fuel this through regular news updates, partnerships, and a mix of fun and educational activities. | Core focus > Social Media | Expect 2-3 daily news and education contents updates | 750 |
Robust Social Media Presence | Twitter, Instagram, YouTube, Naver blog | We’ll keep our community engaged with regular updates on ecosystem news, partnerships, giveaways, and challenges. To ease onboarding for newcomers, we’ll share succinct tutorials and informative infographics, ensuring a smooth and welcoming entry into our ecosystem. | Core focus > Social Media | Expect 2-3 daily news and education contents updates | 1,100 |
Onboarding & Engagement | Zealy, Link3,Galxe | We are committed to onboarding new users to Aurora and ensuring their continuous engagement. Our approach incorporates Monthly Activity Leaderboards by and regular AMA (Ask Me Anything) sessions conducted via Link3. These sessions will serve to optimize user engagement from various platforms, bringing them into the Aurora ecosystem. We will also use the Galxe platform to promote “The Aurora Adventures”. Users can earn loyalty points by exploring the Aurora | Core focus > incentives > Leaderboards + AMAs | 1 leaderboard sessions + 2 AMA session per month via Link3 plus regular Aurora Adventures activities via Galxe | 300 |
Thoughtful Content Creation | Medium | We will author informative articles about the Aurora Protocol. These writings will both educate and attract newcomers, providing immense value through insightful content. | Core focus > Content > Writing | 2-3 articles per month | 350 |
Influencer Marketing Campaigns | Twitter, YouTube, Instagram, Telegram, Naver blog, Aurora Social, Leveraging KOLs | In collaboration with our DAO members (KOLs), we’ll work with influential bloggers and projects to promote our community through paid advertising. Our success will be measured by the increase in our membership. | Core focus > Social Media > Influencer Marketing | 2-4 promotions per month | 1,000 |
Total requested amount: $3,500 for July 2023
Near Wallet ID: coineasydao.near
Name: Seung Hyun
Telegram handle: @coineazy
Email; contact@coineasy.xyz
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