Good day, everyone.
Note: i posted this topic in Near forum before here
I have some suggestions for our influencers and content creators, as well as for the marketing, Creative DAOs. What I have observed in the blockchain and crypto ecosystem over the last few years is that, in order to get massive user growth into one’s ecosystem or product, we need to shift some of our energy into offline users and communities, as these users, for the most part, are long term users and easier to retain than those who are constantly active on social media looking for a better alternative.
In my most recent engagement as a growth lead, our data shows that the number of users we get from unexpected regions and areas is far greater than social media contents or promotions. This is not to say that online content creators or promotions are bad; rather, the point is that if you want user acquisition or growth, you can’t rely on them because you can’t onboard your followers or existing users twice unless your channels or social handles are growing in terms of new users every day.
Our regional hubs and communities must develop strategies or implement a plan for user acquisition, Offline communities, particularly African communities, require education and exposure to all of these amazing solutions. you cannot organize AMAs or content promotions for your same group members or followers who number less than 1-2k in the name of working toward user acquisition. Don’t get me wrong colleagues, we must make some changes to create more offline trailblazers if we truly want to achieve the mission of 5 billion user growth goal.
In order to achieve the offline community onboarding, let the existing hubs create some plans that are working toward that by engaging the members in our various groups and channels as trailblazers in their cities and towns by giving them some incentives, majority of these leads don’t need monthly payment, they need resources or some fund for refreshment when ever they want to have monthly meet-ups or events and motivations to be part of the products journey, i’ve worked as a community lead in Facebook, Google, Salesforce, and many other techs companies, including our latest Mara campaign and other major agencies, and it works flawlessly. Let us provide our group members the opportunity to be the face of the product in their cities and regions.
My suggestions and concerns are limited to Africa, I have no idea about or knowledge of other places or regions.