Guild name:
Aurora Vietnam
Previous proposal:
Previous report:
I. Strategy
In Q3’2023, we will focus more on increasing Unique Active Wallet by:
- Strengthening the user’s engagements & on-chain transactions:
- Established Aurora VN XDAO, and create online & offline events to boost txn on-chain.
- Promote key projects, and initiatives from Aurora to improve use cases (Aurora Pass, stAurora staking, Galxe airdrop campaign…)
- Recruit new crypto users for the whole Ecosystem:
- Reach for new communities and organize collaboration activities to increase organic members of Aurora Vietnam Telegram.
- Recruit new general users to Aurora:
- Focusing more on Tiktok to allow us to reach the new blue ocean, bringing general users to Aurora Vietnam ecosystems.
Besides, we keep retaining our current activities on the traditional platform (Twitter, Telegram, Medium, Youtube) to keep the community active and build relationships with all stakeholders to serve the 3 new strategies above.
II. KPI:
Based on the strategy, we would like to propose goals and improving metrics (highlighted in red/ orange) as follows:
Please check the hi-res version here
III. Grants:
| ### Channels | ### Total KPI | ### Workload | ### Budget/ month |
|---|---|---|---|
| +450 followers | Twitter content strategy & execution/ Translate & stream unlimited news from Aurora | $1400 | |
| Telegram | 2000 members (+500 members) | Increase using of the tip bot:50 registration/ 3 months - Register Aurora +: 45 registration/ 3 months | $600 |
| Medium articles translation & creation | 30 medium articles | Including 24 translated articles in 3 months, 6 created articles in 3 months | $500 |
| Online events (Project support & AMA) | 9 events | 3 AMAs - 3 Community calls - Aurora Pass: 45 registration - Staking Aurora event: +100 users | $300 |
| Dev Solidity community building | 3 events | EVM dev training & recruitment | $400 |
| Tiktok | 12 videos - 7200 views | Recruit non-aurora users through Tiktok new media | $300 |
| Subtotal | $3,500 | ||
| Offline events | ad-hoc | Participate in offline events | Based on Aurora’s decision |
Please check the old KPI here
Total for 3 months: $3500 x 3 = 10500$ ~ Round up the number: 10000$
Wallet ID: vietnamnearofficial.near
We are looking forward to your feedback & approval! @ell @Alex_J @johanga @Dk_51
Thanks,
Aurora Vietnam team