Hello everyone. First of all we are thankful to the Aurora team for introducing Aurora Community Grants program to boost the ecosystem among wider communities, including regional language communities. Encouraged with the idea we are planning to grow Aurora reach in India by proposing Aurora India guild. Our team members are experienced NEARians that hail from India and has Hindi as their native language which is the most widely spoken language in Indian region. Talking about the worldwide reach, Hindi is the 3rd most spoken language in the world with 615 million speakers after English, Mandarin. Source - Hindi is 3rd most spoken language in the world with 615 million speakers after English, Mandarin
Guild Name : Aurora India
Region : India
Team Introduction :
Sanket : Sanket is a Crypto Enthusiast and have been active in NEAR Community for over 1 year, He is currently active in community as a moderator at Aurora Telegram/Discord, Decentral Bank (USN). He has previously worked with TriSolaris, Merchants of NEAR and also led one of the most popular Degens guild too. He is also connecting a lots of projects to the various communities within NEAR, Aurora & helping out them to get audience traction.
Vikash : Community Moderator | NEAR Concierge Team for past 9 months, NEARweek Agent and one of early member of Aurora Community.
Rahul Goel : Rahul is a crypto enthusiast and have been active in crypto community for the last 2 years. He is currently a Community Moderator for NEAR Protocol and one of the councils in Merchants Of NEAR Guild , a community of professional NEAR traders and learners .
Zubair : Zubair is a Social media management & marketing professional with the experience of more than 3 years including 1 year of experience in NEAR among several projects like OFP Twitter Ops, RAIZ, NEAR Ocean, NEAR Protocol News Instagram and also executed marketing campaign for NEAR.
Aman : Aman is a graphic designer & social media analyst with work experience of around 1.5 years. Also, actively working in NEAR Ecosystem from past 8-9 months. Currently working as Lead Content Creator in OFP, Infographics creator in NEAR NFT Club & handling @trending.near on Instagram.
What problem is the proposal solving?
Livemint reports that India has highest number of crypto owners in the world at 10.07 crore. To provide support in local language and onboard new users from the Indian region, We don’t have a dedicated Hindi/Hinglish community for Aurora at the moment. We are focusing to build a community which would be active and adding the value to AURORA as a whole.
How is the problem being solved?
We are looking to solve this problem by promoting Aurora in our local community through Social media, Articles & events. This would be done by having dedicated Social media channels and community group for Aurora. We are dedicated to publish information, news and updates in Hinglish (Hindi written in Roman fonts) on these social media accounts (Twitter, Instagram, Telegram). Articles about Aurora will be published in local language to provide in depth details in Hindi. Marketing is an important aspect for a successful project, keeping this in mind we are also focusing on having community events and partnerships among crypto communities active in India by organising AMAs/Quizzes etc. We will look forward to participate in offline events as well in the future for building strong connections.
Expected impact and value for the Aurora community;
As stated above about the number of crypto users in India and Hindi speaking people around the globe, our goal is to make Aurora reachable among the wider Indian audience through Social media and events. Once we start our activities we will be able to onboard new Indian users to Aurora and encourage them to experience web3 in their daily life. Including the community we will be planning to build relationship with potential projects.
Metrics/KPIs to track results;
Since we are starting from the basics, In the first month we are aiming for,
- Telegram - 200 members
- Twitter - 100 followers
- Instagram - 150 followers
- Medium - 5 Articles
- Community Events - Contests/Quizzes
Funding Scheme : Monthly
- Telegram Moderation - $300 x 2 = $600
- Social Media (Twitter, Instagram) Management & Marketing - $500 x 2 = $1000
- Articles in Hindi (Roman script) language - 4 Articles x $100 = $400
- Graphic Designer for Content creation - $500
- Online Events/Marketing - $500
Total Budget : $3000
Wallet id : auroraindia.near