Hey Aurora mates, hope you all are doing great. Starting with my introduction, I am Zubair with the NEAR identity as zubairansari.near . I am a Social media manager & marketer with 3+ years of experience in RVCJ Media. I have started my journey in NEAR 1 year back and joined Open Forest Protocol as my first project on a Degen role (Now Twitter ops Lead).
Been contributing in NEAR Ecosystem with several projects as Social media manager & Community mod, I have managed to learn a lot about the ecosystem. My current roles are in projects like OFP, RAIZ, Onboarding DAO, Community DAO, NEAR Ocean, NMD, NFT Club & Instagram Community Account @nearprotocolnews. Also Managed to bring eye of millions of audience to NEAR through Social media marketing campaign on Insta.
Since we know crypto community is quite active on twitter and we have already lot of projects there publishing content but the potential and reach of Instagram is also huge, I think projects are not giving attention to this as of now and this is the time we make NEAR & AURORA one step ahead of them
Instagram has major number of young audience, especially web2 audience that we can target to bring them to AURORA and try out the experience of web3. This can help in great number of onboarding.
Insights example :
The hashtags we would work to grow :
To make it happen, I am proposing to have 2 Instagram community accounts for first month as discussed that would help us bringing engagement and attention to AURORA. The tasks would be,
Regular posting of Aurora ecosystem news/updates and educational content about Aurora in the form of graphics in posts with a detailed caption.
Regular posting of stories & reels to bring wider engagement.
Posting video cuts from already published videos on Aurora socials.
Amplifying AURORA events by stories and posts.
Engage in comments of crypto related accounts to bring attention of people that are already in web3.
Collaboration with potential influencers once we have good number of posts.
Accounts would have mixed variety of posts.
We would focus on posting quality content while keeping the quantity also in mind, I propose publishing about 40 posts monthly on each account.
Total posts on 2 accounts - 40 x 2 = 80 Posts resulting in the growth of each proposed hashtag and making it visible as the active hashtag. Once we are able to make the hashtag visible other accounts around NEAR and AURORA ecosystem would also use the hashtag.
- Guilds and Projects can reach out to us directly if they want their project to be promoted.
- Graphic - $10 per post x 80 = $800
- Account handling (Included caption write up, publishing regular stories and posts) - $200 per account x 2 = $400
Total budget - $1200
Wallet - zubairansari.near
- We would be planning out more activities through our Instagram once we have some amount of followers and posts on our account. (Account usernames will be dropped in comments soon)