First of all thanks to Aurora grants team ( @ell @Alex_J ) for giving us the chance to kickstart Aurora’s presence on Instagram as it’s also needed to be active there as Aurora is on twitter.
Link to the original proposal : [Approved] August Aurora Instagram Ops
Report :
- We have posted total number of 80 posts and 92 stories on two Instagram accounts comprising,
@auroraisnearnews (40 Posts 64 Stories) : Aurora News account mainly posted interesting news, Weekly youtube live story, NEARCON, events around Aurora ecosystem and announcements from Core Community Newstream.
@trending.aurora (40 Posts, 28 Stories) : Trending Aurora account mainly posted insights, analytics, Weekly update story, NEARCON vid and major news & updates around Aurora ecosystem and announcements from Core Community Newstream.
Key achievements: One of Trending Aurora accounts reels got viral organically with 50k+ views 
Aurora News account got followed by NEAR Protocol Official Instagram and got noticed with 2-3 Instagram verified influencers with web3 enthusiasm. Eg.
Number of followers on each account : Aurora News - 73 Followers
Trending Aurora - 77 Followers
Insights :
Impressions on Aurora news : 3.7k
Impressions on Trending Aurora : 49.6k
Hashtags growth : #Auroraisnear - 19 → 125 Posts
#Auroranews - 400 → 500+ Posts
#Auroraupdates - 18 → 100+ Posts
#Auroracoin - 431 → 520 Posts
#Auroranft - 9 → 100+ Posts
We will continue to boost Aurora ecosystem news and insights on Instagram and attract users there with the help of interesting posts & reels. Also, for the Aurora projects we will open a public form to cover them on Instagram accounts and help them promote in September.
Thanks, have a great day!
