Onboarding of about 3 000 000 new blockchain users for 70 000 USD through the promo integration in the Indian movie (95% ready, release in 2022).
The goal of the Project is a rapid organic increase in active users and onboarding from web2 to web3 with the help of the Indian film industry.
Integration of blockchain partner ecosystem products into the motion picture at the story level and integration into the film’s promotional campaign.
The feature film “2 plus 1”
“2 plus 1” is a family adventure film for family viewing. It is the story of two boys and a girl brought together by fate in India. The idea of the film is the birth of friendship between children of different nationalities and cultures which helps to overcome all the obstacles in this fascinating adventure. The film shows how important it is to dream and seek your way of life, rather than be led by circumstances or your parent’s desires.
NFDC and FFO:
Production: Ayasat Media
Level of completion: 95%
Release date: the end of 2022
Distributor in India: JIO Digital, the largest aggregator, which includes 14 top OTT platforms with a total number of subscribers of more than 500 million (Disney+ Hotstar, SONYLIV, ZEE5, SUNNXT, VOOT & VOOT KIDS, ALT BALAJI, HOICHOI, Universal +, SHEMAROOME, LIONSGATE PLAY, Discovery Plus, Eros Now, JIOCINEMA, JioSaavn)
You could say that the entire film is one video, messenger, and texting conversation in screencast mode between two successful teenagers.
The material, which was filmed in 2016-2018, will be their memories, the transition between which takes place through animated interfaces and sent video files, which will give modernity and dynamics to the montage, as well as an opportunity for integration.
Base story trailer:
This is what our heroes look like now
Along with with the benefit for themselves, the viewer passing the quest learns how to work with the marketplace, mint NFT, and work with other products of the blockchain partner, starting with the creation of a wallet. Thus, the blockchain partner will receive an influx of new loyal users of the ecosystem trained in the basics in proportion to the audience of the film.
Integration of a charity NFT collection into the plot of the film, the sale of this collection will be carried out on the marketplace of the blockchain partner (for ex. Endemic).
Its interface will be shown on the screen at the beginning and at the end of the film, its name will be spoken by the main characters, and elements of the NFT purchase process will be demonstrated, including the wallet interface.
Charity purpose of the NFT collection — ocean cleaning in India.
Other NFT activities:
- Collectible NFT tickets for meetings with the movie team
- Episodes not included in the film in the form of NFT with additional bonuses from the film team
The NFT activities are promoted along with the film.
Brand of blockchain partner will be included in promo too:
- logo on all media: banners in cinema (at least 4000 screens in India), trailers, etc.
- press releases: Bloomberg, Nasdaq, Benzinga, etc.
Riva Arora (8M Instagram)
Akshat Singh (13К Instagram)
Saleem Zaidi (Tillu) (80К Instagram)
Jackie Shroff (1.3 M Instagram)
Communication with the audience of the collection can be immediately transferred to web3 based on the Ylide protocol, which makes it possible to send messages exclusively to the holders of the collection, including a mechanism that allows the holder to make a transaction directly from the message.
With this audience, you can continue to work on a long-term basis in the format of bonus programs, new collections, and other activities.
As part of the project, other participants in the Aurora ecosystem may be involved, we are completely open to new ideas.
Number of screens in India: 14,000
Minimum copies: 4000
4 sessions per day
20 per session
500 000 000 subscribers, estimated number of viewers: 500 000 000 * 20% = 100 000 000.
Even with 3% of successful quest participants:
(100 000 000 + 9 600 000)*3% = 3 288 000 new wallet holders
Minimum coverage estimated:
120,000,000 views on OTT platforms within a year
850,000 - 1,200,000 views in cinema in 2 weeks
340,000,000 views in 5 years on TV channels
Trailer: 10,000,000 on YouTube year
Music video: 70,000,000 YouTube year
We are considering a blockchain as technological partner in our Web3 and Movie adventure.
After the first successful experience, Ayasat 3.0 is planning to start a project for decentralized financing of movies in India and other activities in Web3.
+91 99879 92311
Phase 1: movie post-production and NFT collection production, budget 30 000 USD before the end of September
1 of October 2022: post-production start
15 of November 2022: completion of the post production
post-production studio https://t-vfx.com/
1-14 of October 2022: pre-production of the NFT collection (for screen life scenes filming)
Phase 2: screen life scenes filming and NFT collection production, 30 000 USD before the 13 of October
October 15, 2022 start of screen life scenes filming
October 19, 2022 completion of screen life scenes filming
three days of shooting + one day break
October 1-15, 2022: promo music video production, 2 edited music videos to promote the movie “Two plus One” on JIO and music TV channels in India
October 15, 2022: NFT collection production completion, starting of activities in socials
Phase 3: movie promo and delivery to OTT partner, 10 000 USD before the end of October
October 15, 2022 start of pre-sale on the OTT platform
November 15, 2022, signing an agreement with a distributor in cinemas
November 20, 2002 сompletion of all the production processes on the movie and delivery of movie to OTT partner
Release of the film and starting all the Web3 activities: December 2022